@Hedera DLT Layer ONE on #WEB3 is Here Now. Don't Say You Did Not Know...

Someone could be more successful than you and still envy you because your character carries more weight than their status.

— Nandi 💜🤍 (@pallnandi) October 14, 2024

First Phase of Hedera Distributed Ledger Technology Innovation Project

Mondelēz International offers, powered by SKUx, 

becomes the first real-world, public adoption of DLT 

to track the supply chain of consumer-packaged goods, digital payments.

ST. PETERSBURG, Fla., October 16, 2024—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the completion of the first phase of its payment-based offer innovation project with Mondelēz International and Hedera, an open source leading enterprise distributed ledger technology (DLT) network.

As a member of the Hedera Council, Mondelēz International, whose mission is to empower people to snack right, partnered with SKUx to develop innovative, DLT based solutions on Hedera, focused on digital transformation initiatives, supply chain management, and enriched business processes to enable enhanced customer experiences.

The first phase of the innovation project successfully expands upon the current SKUx and Mondelēz customer service program in-market, which was designed to enhance consumer offer experiences by adding a near real-time, SKUx digital payment option alongside coupons, mailed paper checks, and vouchers. The expanded innovation project publicly maps a subset of these payment transactions to the Hedera Network, providing an end-to-end secure and seamless consumer offer experience tied to an immutable record of transaction, a groundbreaking step forward for the retail ecosystem.

“As a customer first global organization we are committed to being at the forefront of innovation,” said Xiang Xu, Global COE Leader of Digital Strategy and Blockchain at Mondelēz International. “With today’s high volatility in consumer behavior and increasingly complex supply chains, it is critical we focus on digital transformation and leveraging Web3 technologies to increase customer satisfaction and engagement. Our work with SKUx and Hedera provides unmatched transparency and is a real-world example of the transformational opportunity blockchain provides. This is only the beginning.”

Mondelēz International is a leading multi-national food company with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar, and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka, and Toblerone chocolate. The company has operations in more than 80 countries, employing approximately 91,000 diverse and talented employees across its factories, offices, research & development facilities, and distribution activities worldwide.

Bobby Tinsley, CEO and Co-founder of SKUx, said, “We are proud to play a pivotal role in delivering an incredible customer experience for Mondelēz as well as the broader retail industry. At SKUx, we’re helping merchants, brands, and payment partners unlock value with every transaction, with a mission to deliver personalized, seamless, and impactful buying experiences that drive loyalty, financial inclusion, and wellness.”

Recently, Mondelēz joined The Hashgraph Association’s Enterprise Accelerator Program which is offering Mondelēz funding, training, and Hedera powered enterprise grade solutions, among other support.

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My response to the above press release. 

I'm NOT a supporter or advocate of the many unhealthy values within this brand of excessive consumerism and selling a "snack right" and fundamentally still unhealthy message. 

No to this particular layer one tech use case, YES to the INNOVATION driving it and allowing it to happen.

What I am interested in, is the next level exponential DLT tech (especially @HEDERA) behind what this development represents in the #web3 landscape. Fresh, leading, simple, easy, and IT will be the next "internet" It already is in the eyes of the Hedera supporters, DYOR as to which world leading global companies are ALREADY on the HEDERA board. They realise this is THEIR future business model already. WE as passive consumers can either get actively educated in #web3 or passively sold what we are given. I know which route I prefer... Empowered life long learning... ask better questions, get curious, at least, or get left behind again and sold more closed walled data gardens where YOU are the product being used and sold, just like META, AMAZON et al have done so far. With YOUR data. With YOUR privacy and life.

This same DLT transparent open source technology is also being harnessed by carbon offset companies with on chain immutable public transparency to literally offset or even reverse some of the more pressing issues facing Our One Earth.

Like for our grandkids to safely continue living here.

HEDERA is ONE solution for who ever is innovative enough to realize, DLT is the next layer and level of the emerging "internet". Whether we know it or not, accept it or not, understand it or not, DLT as the layer one of #web3 (smart contracts/defi/AI/massive data/open source code/music streaming/social media are all converging right here right now) and DLT is here to stay.

Whether we "get it" or not. #DYOR Please, Pay Attention. Thank You.