Wait. But Why?

It's easy to be principled in the yellow zone,
when your tribe is behaving admirably.
A person's true colors are tested only
when yellow isn't an option—
when their team and principles are in conflict.

Tribal loyalty and principles
can't both be sacred—
you have to choose one.

ABOUT THE BOOK

"Hi, I’m Tim. I write the blog Wait But Why, where I write about all kinds of things. But in the middle of 2016, I started thinking about a new topic: why my society sucked. As technology soared ahead, it seemed like we were going backwards in wisdom. Tribalism was flaring up everywhere, mass shaming campaigns were roaring back into fashion, politicians were increasingly clown-like, public discourse had become a battle of one-dimensional narratives. I decided to write about it, which plunged me into a rabbit hole like no other. Six years later, I emerged with this book. The book introduces a new framework for thinking about our complex political environment. With dozens of new terms and concepts and 303 drawings, it’s a toolbox for understanding our societies, our group dynamics, and our own minds."