ethical erudite excellence (sustainable)
Transparency
We are aware of the issue rising in the industry, where professional artists—digital creators, videographers, graphic designers, models (and the list goes on)—find themselves in a challenging situation where their jobs may be at risk with the introduction of artificial intelligence. While we promote progression and innovation, we have made the conscious decision to work only and exclusively with industry professionals. Real-life, never AI.
We are aware of the issue rising in the industry, where professional artists—digital creators, videographers, graphic designers, models (and the list goes on)—find themselves in a challenging situation where their jobs may be at risk with the introduction of artificial intelligence. While we promote progression and innovation, we have made the conscious decision to work only and exclusively with industry professionals. Real-life, never AI.
Qruci & AI
When it comes to our ethics, we stand for authenticity. While we acknowledge that AI can be an incredibly useful tool, it can also lead to a lack of the unique human touch we all highly value.
As part of all our processes, we will always be:
- Working with real-life models
- Hiring professional photographers
- Renting physical venues
- Retouching images by hand
- Writing all blog posts ourselves
- Answering all your queries (including live-chat) by a human (us).
