Net Zero Emissions Tracking, Carbon Reductions and Environmental Sustainability. This is Happening Right Now. No Wonder It Is Called Atma.

By PABATAI 時間 Tony Searl

 Towards A Circular Economy

A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.

More from today's environmental full transparency announcement.

“Avery Dennison is emerging as a global leader in sustainability, and the evolution of atma.io is helping them in turn enable their customers to deliver on their sustainability and circularity goals,” said Brett McDowell, chair of the Hedera Governing Council. 

“Their understanding of the sustainability and traceability benefits that distributed ledger technology can bring to supply chains has deepened incredibly during their time as a member of the Hedera Governing Council. 
 
And now, their customers will not only have access to a source of single truth, where a product’s origins and entire journey can be chronicled and made available to brands, retailers, and consumers, but will also have the ability to manage emissions and highlight their sustainability directly in the connected product cloud.”

Avery Dennison and atma.io’s leadership ("atma" is sanskrit for soul) in enabling granular carbon emissions accounting, along with their wider sustainability initiatives to provide customers a path to net-zero emissions, is a major step forward for the entire industry,” said Shayne Higdon, CEO and co-founder of the HBAR Foundation.

 “atma.io’s adoption of carbon emissions tokens on Hedera, and the ability to access verified carbon reductions will enable companies to prove their claims with full transparency of the data and actors involved.”

Carbon emission tokens and carbon reduction tokens will be available for atma.io customers beginning June 2022."

As Leemon stated, today's announcement is exciting news for our planet. 

Putting the environment first, by full transparency of carbon emissions, which leads to a more rapid movement by ethical businesses towards their own company net zero targets via carbon reduction tokens. Environmentally responsible, more transparently ethical and with continued visionary leadership from the team @Hedera and their growing list of connected partners like Avery Dennison. 

Excited? Absolutely! 

#futurenow. #doyourownresearch #atmavidya 

Read today's full press release here

About atma.io

"atma is Sanskrit for "soul". atma.io’s vision is that every product should have a unique digital ID or "soul" that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io digital venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person. Flexible and agile, atma.io is “built on the shoulders of giants”, benefiting from Avery Dennison's Fortune 500 global footprint, pioneering research and development, expertise and reliability.

This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global company. The atma.io app store approach enables brands to tap into an ecosystem of applications to unlock every connected product use case imaginable; customers and partners have the ability to build on top of atma.io's end-to-end platform and tap a new channel for growth." via The World's Leading Connected Product Cloud


FTW, just who are these four inter connected, more transparent and environmentally ethical leaders? 
Of course, do your own research and make your own mind up. 
But it's a start. ⮟⮟⮟ Have a look #futurenow #atma

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

About atma.io
Atma is Sanskrit for "soul". Avery Dennison’s vision is that every product should have a unique digital ID or 'soul' that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person.
atma.io™ is a trademark of Avery Dennison. Learn more at rfid.averydennison.com/atma.io.

About Hedera
The Hedera network is the most used, sustainable, enterprise-grade public ledger for the decentralized economy. The platform is governed by a council of the world's leading organizations, including Avery Dennison, Boeing, Chainlink Labs, Dentons, Deutsche Telekom, DLA Piper, EDF (Électricité de France), eftpos, FIS (WorldPay), Google, IBM, the Indian Institute of Technology (IIT), LG Electronics, Magalu, Nomura Holdings, ServiceNow, Shinhan Bank, Standard Bank Group, Swirlds, Tata Communications, Ubisoft, University College London (UCL), Wipro, and Zain Group.
For more information, visit www.hedera.com, or follow us on Twitter at @hedera, Telegram at t.me/hederahashgraph, or Discord at www.hedera.com/discord. The Hedera whitepaper can be found at www.hedera.com/papers.

About the HBAR Foundation
Founded in 2021, the HBAR Foundation fuels the development of the Hedera ecosystem by providing grants and other resources to developers, startups and organizations that seek to launch decentralized applications in DeFi, NFTs, CBDCs, ESGs, gaming and other sectors. In addition to providing funding through a streamlined grant process, the HBAR Foundation acts as an integrated force multiplier through expert support across technical, marketing, business development and other operational functions that are required to scale.
For additional information, please visit www.hbarfoundation.org or follow the Foundation on Twitter at HBAR_foundation.

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By PABATAI 時間 Tony Searl
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